Professional photographers in general agree that Hasselblad produces the best and most expensive cameras in the world. Their great history and reputation in the field began over 50 years ago.
In the last period they have worked on the implementation of modern technology into their “best in class” modular constructions. We are proud to have participated in ergonomic studies and recommendations on modularity, improved ergonomic grips and visual user interface.
Product strategy: Spotting interesting technologies and describing possible new user benefits.
Improved grip proposal: High end looks-like models and ergonomic testing and refinement
Visual interface: Ideation on menu structure and implementation via interactive simulation programming.