A new benchmark in quality of life
project name

A new benchmark in quality of life

NovaLife Open & Closed ostomy pouches

description
  • Client:

    Dansac

  • Year:

    2011

We have defined an overall design strategy and design manual to be the foundation for new products. A product family with a clear, subtle and intuitive design, inspired by the shape of the human body.

Millions of people have a stoma pouch attached to their body – all day, all week, all year. Many will have to wear a pouch for the rest of their lives.
Dansac is an international company that develops, manufactures and distributes stoma care products in well over 30 countries. Dansac is dedicated solely to creating the best and most enhanced products, improving the quality of life for their customers. It is an intimate field and Dansac emphasizes a close dialogue with costumers and stoma care professionals to meet their unique needs.

We worked closely together with Dansac to develop the Novalife product Series. Novalife is a family of products with focus on an appealing and non-intrusive design. It features the latest technologies and yet incorporates the learnings from years of experience on the market. Our role was not only to design the first range of Novalife products, launched in 2010, but also to define an overall design strategy and a design manual to be the foundation for the continued development of new products.

The challenge in this case was to find an overall design that suits various types of users and scenarios, along with the functional constraints. The users range from children to the elderly, from active to bed-ridden, from big to small, male to female.

All have the same goal of being able to live as normally as possible after surgery. This is why the priorities are comfort, discretion and security. The result is a product family with a clear, subtle and intuitive design, inspired by the shape of the human body.

We continuously work with Dansac and value this opportunity to work across disciplines, with R&D, marketing and production departments, in a company with the highest expectations for themselves and their partners

Awards:
2013 Medical Design Excellence Award USA