Presentation at the Danish Stock Exchange…
At the event held by ‘Dansk Erhverv’ (Danish Business Organization) and ‘Kommunernes Landsforening’ (the Danish Association of the Municipalities) on 14 March in the Big hall at the Danish Stock Exchange, Peter Møller-Jensen spoke about our Aquatime project, which will help to prevent dehydration for aged citizens. The project is being developed in cooperation with three Danish municipalities and sponsored by the Markedsmodningsfonden (Market Development Fund). A special and new setup that is the first of its kind in Europe.
In addition, Peter Møller-Jensen spoke of his thoughts about future product development – the exciting trends in the use of new technologies and the all-important factor, knowing the needs of the users.
It was exciting for MJID to participate in the debate concerning future product development opportunities where the public and private sectors work together side by side. Can private companies gain access to the enormous “warehouse” of user knowledge & experience that is stored within the public sector? Can we create unique relationships for Danish companies, for example, to get easier access to carry out User Testing within the public sector? We will then have a large advantage in the competition with foreign innovative products.
Aquatime is being developed in a consortium consisting of Heveas Aps, which stands for production and DFM, Medbrokers Aps, which is responsible for quality assurance and certification, as well as Møller-Jensen Innovation and Design Aps.